Tech Blog

How to Add a Permalink to the Selected Variant on Your Shopify Product Pages

Posted by Kurt Bertone on

If you're reading this post then chances are you have an ecommerce web site that's hosted on Shopify, so you're probably already familiar with the concepts of Products and Variants. But just in case you need a quick refresher, in Shopify (and in many other ecommerce platforms), a Product can have several Variants that might vary by attributes like Size, Material, Color, etc. A Product is like a parent, and its Variants are like its children. What's important to understand is that the Variants are the things that you actually sell, not the Products. So there are many situations where you...

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How to Use Bing Universal Event Tracking (UET) with Shopify

Posted by Laurence Bertone on

If you found this blog post you probably know that Microsoft recently implemented a new way to do tracking and analytics on Bing Ads. It's called Universal Event Tracking (UET).  In this post we're going to show you how to use Bing UET to track events (like Add-to-Cart events) on your Shopify-based ecommerce site. In the next post we'll show you how to use UET to track sales conversions (completed purchases). So, the first thing you have to do is set up a Goal on Bing Ads. To do this: log into your account on Bing Ads click on Campaigns click on...

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